GumGum Breaks the Billion Greenback Mark as Entrepreneurs Double Down on Privateness-First, Contextual Approaches


Main contextual intelligence firm declares $1 billion media spend milestone

/EIN News/ — SANTA MONICA, Calif., Oct. 06, 2022 (GLOBE NEWSWIRE) — GumGum, a contextual-first, international digital promoting platform, right now declares that it has damaged the $1 billion greenback advert spend milestone.

The Contextual Promoting international market is projected to be a $335.1 billion market by 2026 and is a concentrating on technique that’s inherently privacy-forward and doesn’t require the usage of a client’s private knowledge. Advertisers are actually embracing contextual options amid international requires knowledge privateness rules and are starting to know the ability of context as a proxy of intent, reasonably than private identifiers.

“We’re thrilled to mark this milestone, which we see as a major second in our ongoing journey and development right here at GumGum, after championing contextual expertise for over a decade,” stated GumGum CEO Phil Schraeder. “We all know contextual expertise is the last word common concentrating on technique for a cookieless age, able to reaching shoppers in the correct mindset throughout present and future environments to drive higher enterprise outcomes and elevated gross sales.”

Relatively than leveraging third-party cookies that observe shoppers across the web, contextual concentrating on permits advertisers to fulfill folks within the second they’re in by aligning adverts with the context of a digital atmosphere leading to elevated consideration, model recall and client motion. GumGum is the one impartial tech supplier to have achieved the Media Ranking Council’s (MRC) content-level accreditation for contextual evaluation, model security and suitability, demonstrating the superior sophistication of the proprietary contextual platform and its capability to actually perceive the complete context of digital environments.

Since GumGum’s founding in 2008, the corporate has grown to virtually 500 workers throughout 19 markets worldwide together with the UK, Germany, Australia, Mexico and Japan. GumGum has been acknowledged as a lead contextual supplier by a number of the world’s most impactful manufacturers, working with over 70% of Fortune 100 corporations together with SAP, Jeep, Canon and Vodafone, and high publishers like Axel Springer, Meredith and Hearst. And even via financial downturns and durations of worldwide upheaval, GumGum’s observe file factors to the potential for sustained development with an 88% compound annual development fee (CAGR) since inception.

Bolstered by latest partnerships, GumGum is transferring aggressively into the gaming and linked TV (CTV) environments in 2023. GumGum can be persevering with to boost its platform capabilities to ship The Mindset Matrix™ – a digital promoting blueprint that permits manufacturers to achieve shoppers in the correct mind set via a robust mixture of superior contextual concentrating on, fascinating inventive advert codecs and client consideration measurement capabilities.

For extra data, please attain out to pr@gumgum.com.

About GumGum
GumGum is a contextual-first, international digital promoting platform that captures folks’s consideration, with out the usage of private knowledge. We imagine {that a} digital promoting ecosystem primarily based on understanding a client’s lively mind set reasonably than behaviour builds a extra equitable and safer future for shoppers, publishers and advertisers alike. Based in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For extra data, please go to www.gumgum.com.


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