AgriWebb’s software program seeks to spice up yields, decrease environmental impacts for farmers and ranchers


AgriWebb is on a mission to assist livestock producers feed the world effectively, profitably and sustainably by offering its complete, ground-truth database for beef manufacturing worldwide.

The Australian startup, which builds a livestock administration platform for ranchers and farmers, desires to digitize farm data and the meat manufacturing course of from the cow to the buyer and drive the business’s animal and environmental welfare transparency.

The startup stated immediately it has raised one other $6.8 million of funding led by Germin8 Ventures and iSelect Fund. In complete, AgriWebb has raised $27 million in Collection B and about $29.3 million since its inception in 2014. It didn’t disclose its valuation when requested.

Its app permits customers to visualise their operations and provides insights on animals and grazing, together with the most effective grass location and which animals achieve weight. On prime of that, it lets ranchers enhance their sustainable land administration for higher earnings and leverage the on-farm information they’re recording to make extra clever enterprise selections, in accordance with the corporate.

AgriWebb claims greater than 16,000 farmers and ranchers globally are utilizing its cloud-based platform and managing roughly 19 million animals on over 136 million acres of grazing land throughout the globe, together with Australia, the U.S. and the U.Okay.

The worldwide beef market is estimated at $500 billion, however the pure farm administration software program market in its core geographies is estimated at round $3.5 billion, the corporate government chairman Justin Webb instructed TechCrunch. AgriWebb’s key markets embody Australia — the place greater than 15% of the nationwide herd is managed utilizing its platform — the U.Okay. and the U.S. Moreover, AgriWebb has partnerships in Brazil and South Africa, Webb stated.

In contrast to most rivals who act as some extent resolution targeted on one or two areas of farm administration, AgriWebb’s platform brings collectively animal administration, grazing administration and crew communication; process and compliance administration; and each day record-keeping in a single place, Webb defined. “Its grazing insights allow ranchers to maximise productiveness, get rid of waste, and validate grazing and animal administration selections in a method that different record-keeping programs can’t contact,” Webb identified.

Webb based AgriWebb with John Fargher (chief income officer) and Kevin Baum (chief government officer) in 2014. In Australia, the three founders found that farmers weren’t solely occupied with some great benefits of know-how however have been additionally desperately cobbling their very own options with scrappy spreadsheets and notebooks.

“Livestock producers deserve higher know-how to assist them maximize their enterprise and customers want extra dependable provenance for the animal and environmental welfare of their meals,” Webb stated. “AgriWebb has all the time been about serving the farmers, and this spherical of funding doesn’t change our mission; it merely magnifies it.”

The most recent funding can be used for the worldwide enlargement of AgriWebb to ranchers and farmers within the U.S., the U.Okay., and Latin America, each immediately and by way of partnerships. AgriWebb has secured clients in 28 of the 50 states since its U.S. launch in 2021 and plans to proceed quickly increasing. As well as, the most recent funding will allow the corporate to determine its database.

Other than the funding, AgriWebb just lately joined two undertaking proposals to the USDA CSC program, one led by American Farmland Belief and the opposite by Farm Journal’s Belief in Meals initiative, Webb stated. Each goal to enhance the U.S. beef provide chain’s local weather footprint and scale regenerative agriculture practices, Webb continued. One undertaking is targeted on enhancing transparency within the beef provide chain and understanding the GHG influence of various practices; the second goals to scale the adoption of practices by funds for apply adjustments.

“There’s a false impression that agriculture is at odds with local weather, however the significance of sustainability and implementing sustainable practices is much from misplaced on farmers and producers,” Webb stated. “In truth, the long-term sustainability and viability of their land are of utmost significance. Discuss to any landholder and also you’ll perceive their long-term objective is to cross on their land in higher situation to the subsequent technology. Sustainable and regenerative practices can and do exist in tandem with productive and worthwhile farms, and we stay steadfast in our endeavor to help producers now and sooner or later by information that measures, manages and improves the sustainability of the meals provide chain from farm to plate.”

The corporate raised its first Collection B from buyers, together with Telus Ventures, Grosvenor Meals & AgTech and the Clear Power Finance Company in January 2021.

“AgriWebb matches with Germin8’s thesis to put money into the full-stack enterprise software program firms inside AgTech that deliver important enterprise worth to farmers in alignment with practices which are sustainable,” stated managing accomplice at Germin8 Ventures Michael Lavin. “There are only a few software program choices able to accelerating the regenerative agriculture practices our local weather stands to learn from, and even fewer that focus on livestock manufacturing relatively than being at odds with it.”



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