TikTok has slapped a proverbial glove throughout the face of Instagram, in retaliation for IG copying all of its stuff, with the addition of a brand new ‘Photo Mode’ for nonetheless photos within the app.
As you possibly can see on this instance, Picture Mode appears to be like precisely like Instagram, with customers in a position to publish carousels of nonetheless photos that customers can scroll by within the app.
As per TikTok:
“Picture Mode lets you share carousel posts of nonetheless photos that routinely show one after one other. You possibly can add music to soundtrack the pictures, which viewers can swipe by at their very own tempo.”
Which doesn’t appear to make a heap of sense on TikTok – however then once more, perhaps it’ll open up new artistic choices and use instances which is able to improve the general providing of the app.
You possibly can already think about the way it might spark new developments, like earlier than and after pictures of an evening out, or perhaps carousels of memes that may present one other method to attain an viewers.
However principally, it simply looks like TikTok elevating a center finger to IG, which continues to attempt to replicate TikTok in an effort to carry onto its viewers.
TikTok’s additionally added some new enhancing instruments to make it simpler to refine your clips earlier than posting.
It’s additionally formally introduced its longer captions, with creators now having as much as 2,200 characters to accompany every clip.
Which is an enormous bounce on the 300 characters you had been allowed for video descriptions beforehand, which additionally performs into the app’s growing value as a discovery platform, significantly for youthful customers.
Certainly, Google itself recently noted that nearly 40% of younger individuals now use TikTok and Instagram for search, as an alternative of Google.
Whether or not that’s Google attempting to play up competitors within the house, or an actual pattern, it does appear that TikTok is now enjoying an growing position in discovery, and having extra characters in video descriptions permits for extra key phrases, extra search matching, and many others.
TikTok has been rolling out longer descriptions to customers over the past month.
Every new ingredient has potential, and it’ll be fascinating to see how individuals alter to picture carousels, specifically, within the app.