The long-lasting Tremendous Bowl Halftime Present is getting a serious revamp.
Apple signed on the dotted line to take over because the occasion’s principal sponsor, changing Pepsi who has sponsored the present for the previous ten seasons.
The multi-year sponsorship will start with this season’s Tremendous Bowl on Feb. 12 in Glendale, Ariz.
“Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music might be a part of music and soccer’s greatest stage,” Oliver Schusser, Apple’s vp of Apple Music and Beats, said in a statement.
“We’re wanting ahead to much more epic performances subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present.”
Phrases weren’t introduced, however analysts had anticipated the league to get a minimum of $50 million per 12 months for the rights.
“We’re proud to welcome Apple Music to the NFL household as our new companion for the long-lasting Tremendous Bowl Halftime Present,” Nana-Yaw Asamoah, the NFL’s senior vp of companion technique, said in a statement.
“We couldn’t consider a extra acceptable companion for the world’s most-watched musical efficiency than Apple Music, a service that entertains, evokes, and motivates tens of millions of individuals world wide by means of the intersection of music and know-how,” Asamoah added.
Final 12 months’s halftime present proved to be a serious success after over 120 million viewers watched the present, in line with NFL. Performers included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Kendrick Lamar.
Pepsi grew to become a sponsor of the halftime present in 2013, taking on from Bridgestone who had been sponsors of the present from 2008 till 2012.
Pepsi’s ten seasons as halftime present sponsors noticed a star-studded array of performers take to the stage over time, together with Beyonce, Coldplay, Bruno Mars, Katy Perry, Woman Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez, and The Weeknd.
With Submit wires